How are people shaped by the tools they use to lead and influence others?

Nathanael Fast is a behavioral scientist who studies the psychological underpinnings of organizations, culture, and society. His work examines the determinants and consequences of power and status, the individual-level factors that shape social networks, and the ways in which new and emerging technologies are reshaping humanity. He directs the Hierarchy, Networks, and Technology Lab at USC and is Co-Founder and Co-Director of the Psychology of Technology Institute. Fast is a sought-after instructor and speaker, and in 2014 was selected as one of the "World's 40 Best Business School Professors Under the Age of 40" by Poets & Quants. He currently serves on the editorial boards for Organizational Behavior and Human Decision Processes, Personality and Social Psychology Bulletin, and Journal of Personality and Social Psychology.

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Psychology of Technology

Nathanael co-founded the Psychology of Technology Institute in 2016. The Institute organizes interdisciplinary conferences on the topic and connects scientists, industry leaders, and policymakers.



Feeling High but Playing Low

Research published in PSPB with Kim Rios and Deb Gruenfeld shows that people with a high need to belong respond to positions of power with submissiveness and a desire to reduce social distance. This could reduce effectiveness as leaders.